With a keen eye for detail and a deep appreciation for India's diverse textiles, G&R draws inspiration from traditional art forms and modern fashion trends. This role involves sketching designs, selecting fabrics, and overseeing the colour palette to ensure that every piece reflects the brand's ethos.
In addition to design, they are deeply involved in sourcing materials. This hands-on approach ensures that the brand's creations are not only beautiful but also ethically produced, supporting sustainable practices and local craftsmanship. They also take on the roles of strategic navigator, steering the business side of the brand. They share responsibilities in the sewing and production phases, to ensure that each piece meets quality standards and is produced efficiently.
In the digital age, social media is a vital tool for brand visibility and customer engagement. Here, both friends collaborate closely to curate visual content that highlights the brand's aesthetic and story.
HOW DO WE WORK
WHAT WE SEW
What began with sewing scrunchies from their grandmothers' leftover fabric scraps has now blossomed into a creative enterprise known for its unique patchwork shirts, vests, and custom-made dresses.
Their scrunchies quickly gained popularity among friends and family and this success planted the seeds for something bigger.
They began exploring the concept of patchwork, inspired by the tradition of quilting and the idea of creating beauty from seemingly unrelated pieces. This practice not only emphasized sustainability but also allowed them to offer unique, one-of-a-kind pieces that couldn't be found anywhere else.
Recognizing the unique needs and preferences of their customers, G&R began offering custom pieces, particularly dresses. These custom creations allowed them to collaborate directly with their clients, incorporating personal tastes and preferences into the designs. This bespoke approach not only set their brand apart but also deepened their connection with their audience, who appreciated the personal touch and the opportunity to be part of the creative process.
Choosing G&R means aligning with a brand that champions authenticity, sustainability, and inclusivity. It means supporting a label that values quality over quantity, and innovation over imitation. It means investing in pieces that are not only stylish and unique but also ethically made and environmentally conscious.
In a world dominated by fast trends and mass production, G&R offers a refreshing alternative. It’s a brand that honours tradition while pushing the boundaries of modern design, respects the planet, and celebrates the diversity of its customers. By choosing us, you are not just making a fashion choice; you are making a statement about what you value—creativity, inclusivity, and cultural appreciation.
Join Gayle and Rabab on this journey, and discover the joy of wearing clothes that reflect your unique style, celebrate your individuality, and make a positive impact on the world.
WHY CHOOSE US
